Home Poster by Tao Ran is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2023

Home Poster

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #149582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Poster

Poster ko manggunoan bahaso visual grafis nan sadoano jo hitam putiah sarato bentuk presentasi nan humoris untuak maagiah pangalaman visual nan hiduik kapado pamirsa. Malalui proses babuek sarang, burung indak basobok bahan ranting untuak basarang. Sabaliaknyo, sedotan plastik digunoan sabagai bahan sarang, mancaminan karusakan lingkungan nan saruik. Diharapkan pamirsa dapek mamisiran kaburukan lingkungan, sarato mangajak urang ramai untuak labiah mamaratian pambaleoan lingkungan jo rimba.

The Recognition

About the A' Design Award Gangsa

Home Poster adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Home Poster dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Home Poster mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.