Ameh Kamasan · 2023
Shochu X Desain Pakaging
- A' Design Award Ameh 2023 in Kamasan
- CLIENT: Shochu X
- Estimated Number of Design Views: 40,002
- Verification code E64A906FB7 · Verify this award
Colors
About Shochu X Desain Pakaging
Dirancieh untuak rebranding Shochu X, sabuah parusahaan nan manciptoan nilai baru dari perspektif modern untuak shochu, sabuah minuman spirit tradisional nan dihasilkan di wilayah Kyushu, Jepang. Difokuskan pado kanyataan bahawa brand ko indak hanyo manawaan nilai minuman baalkohol, tapi juo manghargoi hubungan jo budaya dan gaya hiduik. Mampagunoan bantuak botol dan label sarupo spirits Barat, tapi manambahnyo desain grafis jo pola gaya Jepang dan estetika minimalis untuak mangekspresikan panyatuan budaya antaro Barat dan Timur sarato kabahagiaan warga global dalam tahubuang sacaro sosial malalui shochu ko.
About the A' Design Award Ameh
Shochu X Desain Pakaging adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Shochu X Desain Pakaging dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Shochu X Desain Pakaging malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Image Credits
- Saga inc.
