Gangsa Kamasan · 2023
Naked Nature Bar Camilan
- A' Design Award Gangsa 2023 in Kamasan
- CLIENT: Depot Creative
- Estimated Number of Design Views: 18,258
- Verification code 9CAD625493 · Verify this award
Colors
About Naked Nature Bar Camilan
Naked Nature mancatuakan ka dunia nan makin kambali akrab jo lingkungan hiduik. Paraancang manciptoan desain dan strategi verbal untuak merek iko basamoan sadonyo desain pambungkuihannyo. Raso-raso merek ko diunjuakkan malalui tipografi tulisan tangan nan gadang dan tabal nan mambusuik dari pambungkuih, tando bahaso raso di dalamnyo indak bisa ditampuang. Bahaso merek rancak dan jujua, sajalan jo pambungkuihannyo. Sifaik asli dari bar ko tacermin dalam kredensial lestari, mamakai pambungkuih nan bisa dikomposan di rumah. SRT-nyo dicetak CMYK jo 1 warna spot dan varnis aqueous satin saluruah permukaan.
About the A' Design Award Gangsa
Naked Nature Bar Camilan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Naked Nature Bar Camilan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Naked Nature Bar Camilan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
