Sparrow Branding Identitas Korporat dek Hiroshi Kurisaki adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2023
Sparrow Branding Identitas Korporat
dek Hiroshi Kurisaki
Klien: Hiroshi Kurisaki Design
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #150366Desain
Tantang Sparrow Branding Identitas Korporat
Sparrow Branding adolah identitas korporat nan diciptokan untuak sabuah pausahaan produksi periklanan nan bapusek di Tokyo, didirikan taun 2020. Identitas ko mancakuik logo, visual utamo, sarato alat tulis kantua. Buruang pipit, asa muasal namo pausahaan tu, ditampilkan basamo pohon pinus sabagai pohon simbolik. Konsepnyo barasa dari sabuah carito dima pohon pinus malinduangi buruang pipit dari sagalo bahayo. Ranting pinus asli, nan disusun dek surang ahli marangkai bungo, sarato model buruang pipit nan realistis dipoto langsuang, indak mampakai grafis komputer. Nuansa visualnyo taraso kuek jo sarius, indak imuik-imuik sajo.
Pangakuan
Tantang A' Design Award Gangsa
Sparrow Branding Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Sparrow Branding Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Sparrow Branding Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensi & Kemasan
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tag
- Branding, Logo, Japan, Typography, Blue
- Teknologi Produksi
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Tantangan Desain
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Penelitian
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspirasi
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Durasi Proyek
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Alua Operasi
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Kredit Gambar
- Photo By Bird And Insect Ltd.
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