Dog Yep Fungsi Utamo: Kamasan Makanan Ringan Anjiang by Rodrigo Chiaparini

Dog Yep Fungsi Utamo: Kamasan Makanan Ringan Anjiang by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2023

Dog Yep Fungsi Utamo: Kamasan Makanan Ringan Anjiang

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Fungsi Utamo: Kamasan Makanan Ringan Anjiang

Teks Buku: Dog Yep adolah konsep kamasan untuak sagolongan makanan ringan anjiang nan fungsional. Elemen utamo dari logo tu marujuak ka ide baraso anjiang musti bamain jo tatap aktif, dan iko juo maulangi bantuak dari makanan ringan tu surang. Karakter ilustrasi jo palet warna nan cerah manciptokan tampilan nan playful sarato mambuek lini produk ko gampang dipandan di rak jo di toko online. Makanan ringan ko disajikan dalam bantuak kalengan nan dipiliah supayo sasuai jo segmen pasa. Niaik di baliak Dog Yep adolah untuak mandorong bamain jo aktivitas malalui pambarian makan nan sehat.

The Recognition

About the A' Design Award Gangsa

Dog Yep Fungsi Utamo: Kamasan Makanan Ringan Anjiang adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Dog Yep Fungsi Utamo: Kamasan Makanan Ringan Anjiang dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Dog Yep Fungsi Utamo: Kamasan Makanan Ringan Anjiang mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin