Japanese Sake Disain Bungkuih by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2023
Japanese Sake Disain Bungkuih
Client: Hasegawa Brewery Co.
A' Design Award Perak Winner in Kamasan Category
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- Verified Award Winner
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The Design
About Japanese Sake Disain Bungkuih
Iko adolah disain sake istimewa nan diciptoan untuak mamparingati ulang tahun ka-180 Pabrik Sake Hasegawa. Raso tradisional jo kaampuan sabalun 180 tahun alah diturunkan dari generasi ka generasi, jo lingkaran batang kayu dipake sabagai visual utamo untuak mangungkapkan sajarah jo masa depan. Warna kotak lua saluruahnyo diilhami dek lukisan tinta untuak mangungkapkan tradisi jo kamewahan. Logo paringatan dicatakkan jo emas untuak sasuai jo lambang kaluarga pabrik. Botol di dalamnyo marupoan gambar hitam nan bakontras. Kakasaran botol mangungkapkan barek tradisi jo teknologi.
The Recognition
About the A' Design Award Perak
Japanese Sake Disain Bungkuih adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Japanese Sake Disain Bungkuih dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Japanese Sake Disain Bungkuih adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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