Gatorade Fuel Rover Karanjang Panyimpanan Botol by PepsiCo Design and Innovation

Gatorade Fuel Rover Karanjang Panyimpanan Botol by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Periklanan Competition Category.

GangsaPeriklanan· 2023

Gatorade Fuel Rover Karanjang Panyimpanan Botol

by PepsiCo Design and Innovation

A' Design Award Gangsa Winner in Periklanan Category

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Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Karanjang Panyimpanan Botol

Gatorade Fuel Rover adolah sistem panyimpanan botol nan bisa dipindahkan untuak staf tim olahraga. Fuel Rover manyimpan sarato mambawok banyak botol pamain di sakuliliang lapangan. Sabuah kotak panyimpanan di bagian bawah bisa manampuang karanjang botol tambahan, ubek batu, paralatan, atau sampah nan takumpua. Sabuah panel utiliti di bagian balakang mambawok tigo tas panyimpanan nan diikek di tampeknyo untuak paralatan latihan atau ahli gizi. Rancangan iko mambaebaskan staf dari mambawok barang di badan urang, sarato mampamudah pagarakan di pinggia lapangan. Fuel Rover marupokan pambaruan dari rancangan panyimpanan botol nan sabalunnyo.

The Recognition

About the A' Design Award Gangsa

Gatorade Fuel Rover Karanjang Panyimpanan Botol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Gatorade Fuel Rover Karanjang Panyimpanan Botol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Gatorade Fuel Rover Karanjang Panyimpanan Botol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release