Oat Milk Fungsi Utama: Kemasan Minuman by Wallrus Design Studio

Oat Milk Fungsi Utama: Kemasan Minuman by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2023

Oat Milk Fungsi Utama: Kemasan Minuman

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #150948

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Colors

The Design

About Oat Milk Fungsi Utama: Kemasan Minuman

Teks Buku: Oat Milk marupokan rancangan kemasan untuak minuman susu nabati nan dibuek dari oat. Kemasan iko marupokan kotak karton aseptik jo ukuran lebar 85 mm, dalam 85 mm, jo tinggi 230 mm, sarato grafisnyo diaplikasikan malalui teknik cetak flexografi. Ilustrasi anak mudo jo gaya iduik nan babeda-beda tampak di kemasan untuak manampilkan minuman ko sabagai produk nan baru sarato bagizi. Kabiasaan sehat sahari-hari diliekkan dalam gambar-gambar tu secaro halus. Rancangan iko batujuan supayo tampak manonjol di rak sarato mangajak konsumen nan alun tahu raso oat milk untuak mancubonyo.

The Recognition

About the A' Design Award Gangsa

Oat Milk Fungsi Utama: Kemasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Oat Milk Fungsi Utama: Kemasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Oat Milk Fungsi Utama: Kemasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio