Ranger Identitas Visual by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2023

Ranger Identitas Visual

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award Basi Winner in Grafik Category

12,000
Verified Award Winner
Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Identitas Visual

Ranger adolah identitas visual nan dirancang untuak sabuah hotel nan malayani wisatawan mudo. Identitas iko manyamokan tiok tamu jo saorang ranger, tokoh nan dikenal dari carito fantasi. Sabuah topeng ranger digunakan sabagai elemen kreatif utamo, sarato sarangkaian simbol paralatan ranger diturunkan dari topeng tu. Simbol-simbol tu diaplikasikan pado paralatan kantua sarato paralatan hotel jo ukuran standar, dan juo digunakan untuak barang-barang nan mangajak tamu untuak baintaraksi. Logo dicetak jo teknik laser foil stamping, sahinggo permukaannyo manampakkan kilau nan barubah bilo diliek dari suduik nan bare-bare.

The Recognition

About the A' Design Award Basi

Ranger Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Ranger Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Ranger Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.