Waggner Coffee Fungsi Utamo: Kamasan Kopi by Wallrus Design Studio

Waggner Coffee Fungsi Utamo: Kamasan Kopi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2023

Waggner Coffee Fungsi Utamo: Kamasan Kopi

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Fungsi Utamo: Kamasan Kopi

Teks Buku: Waggner Coffee adolah rancangan kamasan untuak merek kopi Jerman. Pouch tu diiliustrasikan jo gambar jendela kayu Jerman nan lamo, digambar jo gaya linier, jo simbol merek diletakkan di tangah-tangah. Simbol tu manampakkan rusa nan duduak di dalam rumahnyo sambia minum kopi, jo cahayo di baliakangnyo, sabagai rujuakan kabake urang-urang nan tatap tajago di malam hari sambia minum kopi. Rancangan ko dicetak jo tekniak rotogravure di ateh pouch kopi metalized nan bakuran 100 kali 70 kali 280 milimeter. Tujuan dari rancangan ko adolah supayo merek ko gampang dikenali di rak toko nan rami.

The Recognition

About the A' Design Award Basi

Waggner Coffee Fungsi Utamo: Kamasan Kopi adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Waggner Coffee Fungsi Utamo: Kamasan Kopi dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Waggner Coffee Fungsi Utamo: Kamasan Kopi dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio