Odaya Home Pakareh dek Elena Gamalova adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2023

Odaya Home Pakareh

dek Elena Gamalova

Klien: ODAYA Home

Pamenang A' Design Award Basi dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #151176

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Odaya Home Pakareh

Pakareh Odaya Home paralu mancaraminkan kaajian dari rendo nan dijahik jo tangan dan nilai simbolik dari hiasan-hiasannyo. Gambar marakuik, elemen utamo dalam Care and Love Collection nan patamo dari Odaya Home, adolah panjago tradisional rumah. Desain pakareh mangambangkan gambar marakuik manjadi jariang ameh nan alui dari bulu-bulunyo, mangingatkan ka proses mambuek rendo itu sendo. Carito brand diceritoan di dalam tutup kotak hadiah, sadang kareh tisu nan lembuk jo slogan brand "You belong and this is home, Odaya Home" maadioan balutan nan lembek untuak kain katun satin nan alui di dalamnyo.

Pangakuan

Tantang A' Design Award Basi

Odaya Home Pakareh adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Odaya Home Pakareh dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Odaya Home Pakareh dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimensi & Kemasan: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tag: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teknologi Produksi: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Tantangan Desain: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Penelitian: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspirasi: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Durasi Proyek: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Alua Operasi: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Paten: Copyrights belong to Elena Gamalova, 2023.
Kredit Gambar: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home