Lucky Forever Tea Kamasan Teh by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Kamasan Teh by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

Lucky Forever Tea Kamasan Teh

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

A' Design Award Gangsa Winner in Kamasan Category

12,714

Verified Award Winner

Verify Award Status for #151857

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Kamasan Teh

Lucky Forever Tea marupokan rancangan kamasan kertas untuak teh Pu-erh. Kotak iko manampuang limo kantong teh bulek, satu untuak satiok hari dalam surang minggu karajo. Ado ruang jarieng di dalam nan mamungkinkan panyaduahan teh dima se, di kantua ataupun salamo bapajalanan. Kotak kertas nan bisa ditarik kaluar dicetak sarato dicap foil. Ilustrasi bagaya modern manampilkan motif tradisi nan mambao pertando baiak, saroman buruang bangau, labu, bungo peony, buruang murai, iko koi, lampu lampion, jo ampiang ameh. Rancangan nan basuasana rayo iko mambaok pangharapan untuak maso depan nan labiah elok. Tujuannyo iyolah manjadian teh Pu-erh labiah sederhana sarato manarik bagi konsumen mudo.

The Recognition

About the A' Design Award Gangsa

Lucky Forever Tea Kamasan Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lucky Forever Tea Kamasan Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lucky Forever Tea Kamasan Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli