Pavanpet Makanan Binatang Piaraan by Mohsen Koofiani

Pavanpet Makanan Binatang Piaraan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

Pavanpet Makanan Binatang Piaraan

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

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Colors

The Design

About Pavanpet Makanan Binatang Piaraan

Biasonyo, karano urang manganggap binatang piaraan sabagai anggota kaluarga dan anak, desain kemasannyo bergayo kartun. Panggunoan karakter dapek mampakuaik hubungan jo pangaliek dan manciptoan suasano nan manarik. Hasilnyo, kemasan iko mampunyoi hubungan visual nan manonjo dan istimewa. Muko binatang-binatangnyo dirancang jo sangaik cerdik dan sanyum jo kabahagiaannyo caliak jelas, nan manunjuakan dampak produk iko pado mareka. Panggunoan warna nan sadahano tanpa detail manciptoan pamahaman nan labiah baiak tantang gambar dan tujuannyo.

The Recognition

About the A' Design Award Gangsa

Pavanpet Makanan Binatang Piaraan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pavanpet Makanan Binatang Piaraan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pavanpet Makanan Binatang Piaraan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani