Shede Spirit Oriental Wisdom Kemasan Minuman Keras dek Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom Kemasan Minuman Keras dek Songbai Wang, Yao Wu and Xuan’ang Pu adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2024

Shede Spirit Oriental Wisdom Kemasan Minuman Keras

dek Songbai Wang, Yao Wu and Xuan’ang Pu

Klien: Shede Spirits Co., Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

43,706

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #152685

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Shede Spirit Oriental Wisdom Kemasan Minuman Keras

Shede Spirit Oriental Wisdom adolah kotak hadiah nan dibuek untuak produk minuman keras Cino. Desain ko mangaikan merek jo Weiqi, pamainan papan nan dikenal juo sabagai Go. Botol minuman keras ko babantuak bak batu Weiqi hitam jo putiah, jo bantuak bulek nan nyaman untuak dipacik. Katiko kotak dibukak, tampak pamainan Weiqi klasik nan ditampilkan dalam bantuak grafis. Mangkuak batu Weiqi jo papan Weiqi tamasuak di dalamnyo, jadi pamainan bisa dimainkan sambia manikmati minuman keras tu. Kotak ko dibuek dari karton bagalombang karateh kraft untuak mambatehi limbah bahan.

Pangakuan

Tantang A' Design Award Perak

Shede Spirit Oriental Wisdom Kemasan Minuman Keras adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Shede Spirit Oriental Wisdom Kemasan Minuman Keras dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Shede Spirit Oriental Wisdom Kemasan Minuman Keras adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensi & Kemasan: 312mm*312mm*142mm
Tag: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Teknologi Produksi: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Tantangan Desain: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Penelitian: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspirasi: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Durasi Proyek: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Alua Operasi: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Anggota Tim: Songbai Wang,
Yao Wu,
Xuan’ang Pu