Xijiu Liquor Pambasuahan Minuman Baralkohol by Yamin Zhu

Xijiu Liquor Pambasuahan Minuman Baralkohol by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2024

Xijiu Liquor Pambasuahan Minuman Baralkohol

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Pambasuahan Minuman Baralkohol

Batola nan dirancang jo rancak, dihiasi jo karakter Tiongkok "Xi" dari ampek sudut pandang, melambangkan kabahagioan jo kasukuran. Warna mera Tiongkok nan sumarak mambueknyo pantes untuak acara-acara parayoan. Paduwan harmonis dari tutup bulék jo badan sikuek mancaminkan filosofi Tiongkok kuno. Apabila dipasangkan, batola-batola ko mambuahkan simbol kabahagioan ganda nan dikasiahi, mawakili adat pakawinan tradisional. Rancangan ko indak sajo manghormati warisan budaya, tapi juo maningkek pangalaman pangguno, manyajikan struktur ergonomis nan unik untuak panggunoan nan mudah.

The Recognition

About the A' Design Award Basi

Xijiu Liquor Pambasuahan Minuman Baralkohol adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Xijiu Liquor Pambasuahan Minuman Baralkohol dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Xijiu Liquor Pambasuahan Minuman Baralkohol dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8