Jingting Mountain Scenic Area Identitas Mereak by Zhejiang Gongshang University

Jingting Mountain Scenic Area Identitas Mereak by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2024

Jingting Mountain Scenic Area Identitas Mereak

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award Gangsa Winner in Grafik Category

16,138

Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Identitas Mereak

Kawasan Wisata Gunuang Jingting adolah identitas mereak nan dicipto untuak sabuah kawasan wisata utamo sarato taman rimbo nasional di Provinsi Anhui, Cino. Identitas ko didasari dek ide penjelajahan budayo malalui lukisan, sahinggo kunjungan taraso sarupo bajalan manyusuri sabuah lukisan gulungan. Pamandangan gunuang, bantuak paviliun, awan nan tanang, buruang bangau liar, sarato liquor putiah jo teh hijau khas satampaik dilukih ka dalam bahaso grafis. Anam grafis pandukuang manyokong tando utamo, nan dapek diaplikasikan dalam banyak konteks. Rancangan ko manggantian citro lamo nan daya tariaknyo tabateh, sarato sasuai untuak media digital.

The Recognition

About the A' Design Award Gangsa

Jingting Mountain Scenic Area Identitas Mereak adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Jingting Mountain Scenic Area Identitas Mereak dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Jingting Mountain Scenic Area Identitas Mereak mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao