Eidon Avec Fungsi Baju: Kamasan Bir dek Lin Zhang and Chengbin Jiang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2024
Eidon Avec Fungsi Baju: Kamasan Bir
dek Lin Zhang and Chengbin Jiang
Klien: China Qingdao Eidon Avec Beer Ltd.
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #153437Desain
Tantang Eidon Avec Fungsi Baju: Kamasan Bir
Teks Buku: Eidon Avec adolah set kotak hadiah nan dibuek untuak siri pancicipan ampek bir kraf. Set iko manampuang ampek botol aluminium, satiok botol tinggi 250 milimeter, di dalam kotak lua nan ukurannyo 420 milimeter panjang, 270 milimeter tinggi, jo 130 milimeter dalam. Ampek ilustrasi asli dibuek jo tangan sarato dirender sacaro digital, satu untuak satiok bir. Karya-karya seni iko mambagi carito mitos nan diinspirasi dek legenda Eropa jo seni maramu bir. Ukuran botol nan gadang mambari ruang untuak imaji nan iduik. Set iko pun cocok untuak dijadian hadiah salamo festival.
Pangakuan
Tantang A' Design Award Gangsa
Eidon Avec Fungsi Baju: Kamasan Bir adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Eidon Avec Fungsi Baju: Kamasan Bir dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Eidon Avec Fungsi Baju: Kamasan Bir mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec". - Dimensi & Kemasan
- Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
- Tag
- Craft beer design，China design，illustration design
- Teknologi Produksi
- In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
- Tantangan Desain
- The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
- Penelitian
- In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.
First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.
Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client. - Inspirasi
- We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
- Durasi Proyek
- The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
- Anggota Tim
- Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng
Disponsori
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