CDU Hamburg Identitas Merek dek Politikwerft Designagentur

CDU Hamburg Identitas Merek dek Politikwerft Designagentur adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2024

CDU Hamburg Identitas Merek

dek Politikwerft Designagentur

Klien: CDU Hamburg

Pamenang A' Design Award Basi dalam Kategori Grafik

15,013

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #153650

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang CDU Hamburg Identitas Merek

Teks Buku: CDU Hamburg marupokan identitas merek nan dikambangkan untuak partai politik regional di Hamburg, Jerman. Identitas ko didasari dek struktur modular nan mandukuang bahaso visual nan seragam di media cetak sarato digital. Tando kato jo tando gambar manggabuangkan huruf CDU jo simbol Hamburg, sabuah puri jo tigo manaro sarato duo bintang, di ateh bidang carier bulek biru tuo. Tando gambar tu juo bisa dipakai surang, sarato bidang carier bisa diisi jo gambar maupun warno. Website nan responsif alah dibuek untuak sadonyo unit organisasi.

Pangakuan

Tantang A' Design Award Basi

CDU Hamburg Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. CDU Hamburg Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. CDU Hamburg Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensi & Kemasan: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tag: Graphics, Illustration, Visual Communication Design, Brand Design
Teknologi Produksi: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Tantangan Desain: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Penelitian: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspirasi: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Durasi Proyek: The project started in April 2022 in Hamburg and finished June 2023.
Alua Operasi: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.