Moutai 1935 Kamasan Minuman Kareh dek Chengdu Wanjiazu Technology Co., Ltd

Moutai 1935 Kamasan Minuman Kareh dek Chengdu Wanjiazu Technology Co., Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2024

Moutai 1935 Kamasan Minuman Kareh

dek Chengdu Wanjiazu Technology Co., Ltd

Klien: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pamenang A' Design Award Ameh dalam Kategori Kamasan

2,814,292

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #153916

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Moutai 1935 Kamasan Minuman Kareh

Moutai 1935 adolah kamasan untuak minuman sulingan Cino dari provinsi Guizhou. Boto kaco ko mambao pola relief di ateh latar merah, manampilkan pamandangan bawarna ameh dari panjua garam jo padagangan minuman kareh di kota Moutai. Pola-pola tu tainspirasi dari lukisan genre tradisional Cino. Tigo lingkaran riak bawarna ameh diukia timbul di bahu boto. Pamukoan relief tu disalasaikan jo semprotan glasir, nan mampaelok gangaman jo raso sentuahan. Tutuik dari campuran logam zinc mamakai struktur bagigi patah sabagai langkah anti pamalsuan. Kotak hadiahnyo dibuek dari karton chipboard nan bisa didaur ulang jo bisa tarurai sacaro alami.

Pangakuan

Tantang A' Design Award Ameh

Moutai 1935 Kamasan Minuman Kareh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Moutai 1935 Kamasan Minuman Kareh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Moutai 1935 Kamasan Minuman Kareh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimensi & Kemasan: product dimensions,230 mm x 85 mm x 85 mm
Tag: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Teknologi Produksi: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Tantangan Desain: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Penelitian: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasi: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Durasi Proyek: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Alua Operasi: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Anggota Tim: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)