Guyuelongshan Kamasan Anggua Bareh Cino by Yuejun Chen

Guyuelongshan Kamasan Anggua Bareh Cino by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2024

Guyuelongshan Kamasan Anggua Bareh Cino

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Kamasan Anggua Bareh Cino

Guyuelongshan adolah desain kamasan untuak anggua bareh Cino dari Zhejiang, Cino. Anggua ko dibuek jo caro tradisional dan punyo kandungan alkohol nan randah, nan mambuek minuman ko cocok untuak dipakai sahari-hari dek konsumen nan labiah mudo. Kamasan ko mangikuti estetika lukisan pamandangan Cino, dan bantuak wadahnyo manggambarkan gunuang, aia, jo matohari tabanam. Desain ko batujuan untuak mampabaharui panampilan sadarano dari kamasan anggua bareh nan lamo dan manampilan budayo Timur jo caro nan modern. Kamasan ko baukuran 340 mm leba, 130 mm dalam, dan 150 mm tinggi.

The Recognition

About the A' Design Award Perak

Guyuelongshan Kamasan Anggua Bareh Cino adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Guyuelongshan Kamasan Anggua Bareh Cino dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Guyuelongshan Kamasan Anggua Bareh Cino adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.