Martial Essence In Brew Fungsi Utamo: Kamasan Minuman Keras dek Zhejiang Sci-Tech University

Martial Essence In Brew Fungsi Utamo: Kamasan Minuman Keras dek Zhejiang Sci-Tech University adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2024

Martial Essence In Brew Fungsi Utamo: Kamasan Minuman Keras

dek Zhejiang Sci-Tech University

Klien: Zhejiang Sci-Tech University

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #154615

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Martial Essence In Brew Fungsi Utamo: Kamasan Minuman Keras

Teks Buku: Martial Essence In Brew adolah rancangan kamasan untuak Laojiuhan, minuman keras hasil sulingan dari Yongjia, Wenzhou. Rancangan iko manggunoan Fenglin Southern Fist, ilmu bela diri khas satampek, sabagai unsur visual utamonyo. Garis-garis ameh maambakan anam garakan klasik, sadangkan namo produk ditulih jo kaligrafi nan tabal. Pola titiak aia di bawah huruf tarakhia manggambarkan proses panyulingan. Botol iko baraie hitam doff jo tutuik logam ameh. Botol jo tutuiknyo diukia jo ornamen gunuang jo sungai, nan manambah ciri khas daerah sarato manjadi pagangan anti-lincia. Botol iko baisi 500 mililiter.

Pangakuan

Tantang A' Design Award Gangsa

Martial Essence In Brew Fungsi Utamo: Kamasan Minuman Keras adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Martial Essence In Brew Fungsi Utamo: Kamasan Minuman Keras dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Martial Essence In Brew Fungsi Utamo: Kamasan Minuman Keras mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensi & Kemasan: Bottle: 500ml
Tag: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Teknologi Produksi: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Tantangan Desain: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Penelitian: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspirasi: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Durasi Proyek: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Alua Operasi: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Anggota Tim: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang