White and Blue Porcelain Fungsi Utama: Kemasan Botol Minuman Keras by Hai Zhu

White and Blue Porcelain Fungsi Utama: Kemasan Botol Minuman Keras by Hai Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

White and Blue Porcelain Fungsi Utama: Kemasan Botol Minuman Keras

by Hai Zhu

Client: Shanxi Blue and White Porcelain Distillery Co., Ltd

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About White and Blue Porcelain Fungsi Utama: Kemasan Botol Minuman Keras

Teks Buku: Porselen Putih jo Biru marupokan rancangan kemasan botol nan dicipto untuak Baijiu Cino premium. Bantuak botolnyo mangikuik vas Yuhuchun nan baruponyo sarupo buah pir, jo lehernyo nan lansing manjadian minuman keras tu mudah dipacik jo dihidangkan. Skema warno biru jo putih tu diilhami dek porselen tradisional sarato diaplikasikan jo tekniek underglaze dari Jingdezhen. Motif Loong ameh jo karakter zodiak Cino manghiasi permukaannyo, samantaro tutuiknyo dibantuak sarupo kapalo Loong. Duo variasi dibuek untuak minuman keras nan umuanyo 30 tahun jo 50 tahun.

The Recognition

About the A' Design Award Gangsa

White and Blue Porcelain Fungsi Utama: Kemasan Botol Minuman Keras adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. White and Blue Porcelain Fungsi Utama: Kemasan Botol Minuman Keras dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. White and Blue Porcelain Fungsi Utama: Kemasan Botol Minuman Keras mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Dimensions & Packaging: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Tags: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Production Technology: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Design Challenge: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Research: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Inspiration: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Project Duration: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Operation Flow: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Team Members: Hai Zhu