Yellow Crane Tower Pakaging Aie by Jin Zhang

Yellow Crane Tower Pakaging Aie by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

Yellow Crane Tower Pakaging Aie

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #154744

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Colors

The Design

About Yellow Crane Tower Pakaging Aie

Iko adolah produk aie minum alami dari mato aie nan dihasilkan dek Yellow Crane Tower. Disainer mamakai teknik manggambar karakter untuak mamacah bateh antaro teks jo grafik, mangintegrasikan budayo Wuhan nan baumuah 3500 taun ka dalam tigo aksara Yellow Crane Tower, sacaro taruih mampakuek merek jo konteks kota. Disain tutup botoal diilhami dari bangau mambaoan dewa dalam Awan Putiah Bangau Kuniang, manyampaikan pesona abadi dari Yellow Crane Tower.

The Recognition

About the A' Design Award Gangsa

Yellow Crane Tower Pakaging Aie adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yellow Crane Tower Pakaging Aie dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yellow Crane Tower Pakaging Aie mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.