Vaporesso Coss Fungsi Utamo: Kamasan Alaik Vaping by Joshua Fischer, Shuyu Yao and Kai Ma

Vaporesso Coss Fungsi Utamo: Kamasan Alaik Vaping by Joshua Fischer, Shuyu Yao and Kai Ma is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

Vaporesso Coss Fungsi Utamo: Kamasan Alaik Vaping

by Joshua Fischer, Shuyu Yao and Kai Ma

Client: Shenzhen Smoore Technology Co.,Ltd

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #154905

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vaporesso Coss Fungsi Utamo: Kamasan Alaik Vaping

Teks Buku: Coss adolah rancangan kamasan untuak alaik vaping. Kamasan iko tadiri dari sarung lua jo baki dalam. Bakabaragaman lubang nan dilubangi di sarung lua mambantuak logo merek sarato mampalihatkan logo hijau metalik di dalamnyo. Lubang-lubang nan dilubangi tu mancipokan efek visual bakabuik sarupo kabuik, sarato manggambarkan gerakan bernapeh nan bagalombang salamo pamakaian. Tando bawarna di sarung lua manunjuakkan warna produk. Karateh dipakai untuak bagian lua, samantaro baki dalam dibuek dari sarabuik cetak (moulded fibre) dari tabu jo buluah. Diagram kerangko produk (wireframe) diletakkan di sisi slider.

The Recognition

About the A' Design Award Gangsa

Vaporesso Coss Fungsi Utamo: Kamasan Alaik Vaping adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Vaporesso Coss Fungsi Utamo: Kamasan Alaik Vaping dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Vaporesso Coss Fungsi Utamo: Kamasan Alaik Vaping mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging evokes product sensibility through the strong brand recognition and craft visual effects. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices.
Dimensions & Packaging: Length:14 cm; Width:9.8cm; Height:5.2cm；
Weight:150g
Tags: Vaping characteristics, hollow design, green packaging, serialization, intuitive visual perception, artistic effect, brand responsibility.
Production Technology: Different colored tags on the outer packaging differentiate the product and realize 2-in-1 of the packaging and the inner tray, reducing production costs. Environmentally friendly materials are used inside and outside the packaging: paper and moulded-fibre inner tray (made of sugarcane and bamboo fiber), which practices the brand's concept and actively assumes its social responsibility.
Design Challenge: The challenge of this packaging design is how to intuitively communicate the product and brand characteristics while maintaining the visual impact. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to reveal the metallic inner Green logo during the out of box experience, which also creates a misty artistic effect and simulates undulating breathing during use, demonstrating the features of the vaping device.
Research: Based on the eco-friendly concept and integrating the brand logo, the packaging design directly and vividly conveys the basic function and the convenient, easy-to-use, and smart features of this COSS vape, offering consumers a sense of ritual.
Inspiration: As a leading brand in the vaping industry, VAPORESSO delves deep into the detailed needs of each consumer to consistently make breakthroughs in every production link. As a smart integrated automatic e-liquid refilling and recharging solution, COSS can reduce frequent refilling and recharging of the compact hands-free vaping device. Together with the visualized and green outer packaging, it enhances the user experience and highlights the brand's social responsibility.
Project Duration: The project started in 2023 in China and finished in July 2023 in China.
Operation Flow: The punched holes on the outer packaging create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices. To help consumers to understand the product more directly, a visual product wireframe diagram and selling point information are placed on the side of the slider. Different colored tags on the outer packaging indicate the color of the product, realizing 2-in-1 of the packaging and the inner tray and reducing production costs.
Team Members: Shuyu Yao, Kai Ma, Joshua Fischer
Image Credits: Shenzhen Smoore Technology Co.,Ltd