Chavannes Kamasan Teh by Yifu Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2025

Chavannes Kamasan Teh

by Yifu Pan

Client: Chavannes

A' Design Award Gangsa Winner in Kamasan Category

12,580

Verified Award Winner

Verify Award Status for #155257

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chavannes Kamasan Teh

Chavannes marupokan kamasan teh nan diciptoan sabagai proyek karajosamo antaro Chavannes Tea jo Museum Dunhuang di Cino. Kamasan iko marupokan bagian dari sarangkaian nan tadiri dari tujuah bagian nan diinspirasi dek Jalan Sutera kuno, sarato edisi ko mangambiak Dunhuang di Provinsi Gansu sabagai tema visual utamonyo. Ilustrasi Bidadari Tabang (Flying Apsaras) dari lukisan dindiang Dunhuang digabuangkan jo Wuyi Rock Tea untuak manunjuakkan patamuan antaro Jalan Sutera jo budayo teh. Kotak hadiah ko dibuek dari karateh abu-abu (gray board) sarato karateh khusus jo teknik hot stamping, UV, sarato cetak relief. Duo laci nan babagian baelo-elo masiang-masiang manampuang tigo kotak ketek, sarato satiok kotaknyo bariisi ciek kantong teh.

The Recognition

About the A' Design Award Gangsa

Chavannes Kamasan Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Chavannes Kamasan Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Chavannes Kamasan Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan