Miok Kemasan Bir Susu dek Iris Fan adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2024
Miok Kemasan Bir Susu
dek Iris Fan
Klien: Miok
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #155700Desain
Tantang Miok Kemasan Bir Susu
Miok adolah rancangan kemasan untuak bir susu nan dijua dalam kaleng. Minuman ko manggabuangkan susu manih jo asam sarato jo galembuang bir, sarato manganduang probiotik jo kadar alkohol nan randah. Konsep rancangannyo adolah pancampuran. Di sakuliliang huruf Miok nan malayang, duo bantuak cairan basatu manjadi bantuak nan baru. Bahaso visualnyo tagas, dinamis, jo panuah kagumbiraan. Logo manjadi elemen utamo di kaleng, sahinggo merek mudah dikana di pasa. Satiok kaleng barisi 375 mililiter. Sistem kemasan ko tamasuak kotak kado, kotak pangiriman, jo kotak nan mudah dibao untuak panjualan daring sarato di toko.
Pangakuan
Tantang A' Design Award Perak
Miok Kemasan Bir Susu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Miok Kemasan Bir Susu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Miok Kemasan Bir Susu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensi & Kemasan
- 375mL per can
- Tag
- Mixing, Milk Beer, Packaging, Can, Miok
- Teknologi Produksi
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Tantangan Desain
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Penelitian
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspirasi
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Durasi Proyek
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Alua Operasi
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Paten
- Copyrights belong to IBEA, 2021
- Anggota Tim
- Iris Fan
- Kredit Gambar
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
Disponsori
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