Delpasand Fungsi Utama: Kemasan Teh Hitam by Mohammadreza Eslamparast

Delpasand Fungsi Utama: Kemasan Teh Hitam by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2025

Delpasand Fungsi Utama: Kemasan Teh Hitam

by Mohammadreza Eslamparast

Client: Delpasand

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Fungsi Utama: Kemasan Teh Hitam

Teks Buku: Delpasand marupokan sabuah desain kemasan untuak teh hitam. Rangkaian iko mancakuik teh Ceylon, nan ditawakan sacaro aromatik jo asli, sarato teh Iran. Warna hitam dipiliah sabagai warna utamo dek karano sasuai jo warna daun teh nan lah kariang. Ilustrasi rato dari sabuah teko teh jo ladang teh manunjuakkan asa-usua satiok produk. Surang petani, gajah, jo sabuah candi mawakili Ceylon, samantaro adegan ladang mawakili Iran. Warna-warna nan tarang jo bahasil manolong pambali mambedokan varian di ateh rak. Satiok kotak dicetak sacaro offset di atehnyo karton jo hiasan timbua (embossing).

The Recognition

About the A' Design Award Basi

Delpasand Fungsi Utama: Kemasan Teh Hitam adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Delpasand Fungsi Utama: Kemasan Teh Hitam dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Delpasand Fungsi Utama: Kemasan Teh Hitam dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.