Shan Ling 3 Kotak Kemasan by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2024
Shan Ling 3 Kotak Kemasan
by Shanghai Kuyekuye Technology Co., Ltd.
Client: 361°kids
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #156355The Design
About Shan Ling 3 Kotak Kemasan
Shan Ling 3 marupokan kotak kemasan edisi tabateh nan manampuang sapatu, baju, jo aksesoris untuak sabuah set tim olahraga. Bantuak segitigo nyo babeda jo kotak segi ampek nan lazim, sarato mambuek sadonyo barang bisa taletak rato di dalamnyo. Satu kotak sasuai untuak ukuran sapatu dari 31 sampai 43, dan baju digulung untuak manjago supayo indak kariyuik salamo pangangkutan. Bahan nan ramah lingkungan dipakai, sarato pangurangan volume jo bobot manurunkan pamakaian bahan jo biaya logistik. Grafisnyo diilhami dari kaligrafi Cino sarato legenda ikan mas nan malompek malintasi Gapuro Nago, jo mampakai ikan, gapuro, jo aia sabagai unsur utamonyo.
The Recognition
About the A' Design Award Basi
Shan Ling 3 Kotak Kemasan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Shan Ling 3 Kotak Kemasan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Shan Ling 3 Kotak Kemasan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Dimensions & Packaging
- Width 480 mm x Depth 540 mm x Height 115 mm
- Tags
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- Production Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Design Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Project Duration
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Operation Flow
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - Team Members
- Creative Director: Xusong Wang
Designer: Xiao Dong
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