Yonghe Desain Identitas Merek by Jan Creation Boutique Co.Ltd

Yonghe Desain Identitas Merek by Jan Creation Boutique Co.Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2024

Yonghe Desain Identitas Merek

by Jan Creation Boutique Co.Ltd

Client: Yonghe Medical

A' Design Award Gangsa Winner in Grafik Category

13,300
Verified Award Winner
Verify Award Status for #157156

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yonghe Desain Identitas Merek

Yonghe adolah desain identitas merek nan dibuek untuak sabuah merek medis rambuik. Logo iko didasarkan pado aksara Cino He dari namo merek tasabuik, sabuah bantuak nan mancaminkan patumbuhan ka ateh. Simbol iko dibangun dari tigo tando panah biru jo satu titik fokus sarato gradasi warna, nan mangungkapkan inovasi nan barasambuang. Warna biru medis nan dalam manghubuangkan merek jo dunia kadokteran, teknologi, sarato masa nan ka datang. Sistem visual iko basifaik dinamis sarato dapek disasuaikan jo bamacam-macam situasi. Tujuan dari desain iko adolah untuak mampabaharui sabuah merek nan lah lamo badiri sarato manjadikannyo labiah dikenal dek pelanggan mudo sarato perempuan.

The Recognition

About the A' Design Award Gangsa

Yonghe Desain Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yonghe Desain Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yonghe Desain Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Dimensions & Packaging: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Tags: Brand identity design, VI design, logo design, brand identification, hair medical brand
Production Technology: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Design Challenge: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Research: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Inspiration: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Project Duration: The project was developed in Beijing in October 2022 and officially released in April 2023.
Operation Flow: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Team Members: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian