Dragon Year Gift Bungkusan Teh by Tao Ran

Dragon Year Gift Bungkusan Teh by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2024

Dragon Year Gift Bungkusan Teh

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

A' Design Award Basi Winner in Kamasan Category

11,842

Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Bungkusan Teh

Dragon Year Gift adolah rancangan bungkusan untuak teh Pu'er, nan dibuek sabagai hadiah untuak Pesta Musim Semi Cino. Rancangan ko diilhami dek naga, binatang nan dianggap mambawok bakeh elok dalam mitologi Cino kuno, sarato dek daerah pagunuangan Yunnan, tampek asa teh Pu'er. Gambar naga nan dilukih jo tangan mamakai kaligrafi jo lukisan tinta digabuangkan jo simbol naga nan sadarhana nan dibuek mamakai parangkek lunak grafis. Bungkusan lua nan sadarhana ko babeda jo gaya tinta nan barani di bungkusan dalam. Kertas kapeh buatan tangan dari komunitas etnis satampaik disaring cetak, sahinggo satiok kaping bungkusan punyo kaunikan tasandiri.

The Recognition

About the A' Design Award Basi

Dragon Year Gift Bungkusan Teh adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Dragon Year Gift Bungkusan Teh dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Dragon Year Gift Bungkusan Teh dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd