Gangsa Kamasan · 2024
Grumpy Bums Kit Mambakar Kue Untuak Anak-anak
- A' Design Award Gangsa 2024 in Kamasan
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,738
- Verification code 739047B036 · Verify this award
Colors
About Grumpy Bums Kit Mambakar Kue Untuak Anak-anak
Agensi ko mangambangkan proposisi merek Sweet Victory nan marangkum manfaat merek jo sampurno. Mareka manciptoan bahaso kemenangan. Dari identitas verbal strategis dan narasi, mareka manciptoan identitas visual nan manarik, mailiustrasikan maskot merek Grumpy Bums, sarato marancang kemasan produk dan aset digital. Dengan nilai-nilai inti merek yaitu kebaikan, kebersamaan, dan tanpa kerumitan, agensi ko mangambangkan kemasan supayo manjadi pangalaman nan manarik dan manyanangi dengan mamparsatokan kaluarga malalui aktivitas mambakar kue.
About the A' Design Award Gangsa
Grumpy Bums Kit Mambakar Kue Untuak Anak-anak adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Grumpy Bums Kit Mambakar Kue Untuak Anak-anak dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Grumpy Bums Kit Mambakar Kue Untuak Anak-anak mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
