Eterno Disain Marek by Sunghoon Kim is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2024

Eterno Disain Marek

by Sunghoon Kim

Client: Eterno

A' Design Award Basi Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #157869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eterno Disain Marek

Inyo marancang marek Eterno, nan mamimpin budayo parumahan utamo di Korea. Untuak manjadi ruang parumahan pertamo dan marek pamimpin dalam budayo parumahan di Asia dek Rafael Moneo, arsitek kelas dunio, di Cheongdam, kampuang wakil urang kayo Korea, inyo marancang marek Eterno jo manatokan arah marek dan mambangun filosofi marek badasarkan karya arsitektua. Malalui kaindahan nan abadi, Eterno mangausuang kasadoan nan maliputi indak hanya nilai seni ruang tapi juo nilai pangalaman wakatu.

The Recognition

About the A' Design Award Basi

Eterno Disain Marek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Eterno Disain Marek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Eterno Disain Marek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimensions & Packaging: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Tags: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Production Technology: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Design Challenge: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Research: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiration: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Project Duration: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Operation Flow: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Team Members: Creative Director: Kim Sunghoon
Image Credits: Kim Sunghoon