T'aom Fungsi Utamo: Kemasan Jus Buah by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.
GangsaKamasan· 2024
T'aom Fungsi Utamo: Kemasan Jus Buah
Client: Binggrae
A' Design Award Gangsa Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Fungsi Utamo: Kemasan Jus Buah
Teks Buku: T'aom adolah rancangan kemasan nan dibuek untuak merek jus buah dingin nan hanyo dibuek dari bahan-bahan alami. Logo merek manggunokan tando kutipan sabagai aksen warna, sarato gambar buah sagar tampak di sadonyo produk untuak mambarikan tampilan nan sarupo untuak sadonyo lini produk. Kemasan ko dirancang untuak mangurangi sampah. Tutuik strip mangganti tutuik aluminium, dan label ramah lingkungan tu mudah taleh dek aia, nan mambantu konsumen dalam mandaua ulang. Lini T'aom mancakuik botol jus, karton jus, sarato es krim rasa buah dalam bantuak batang.
The Recognition
About the A' Design Award Gangsa
T'aom Fungsi Utamo: Kemasan Jus Buah adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. T'aom Fungsi Utamo: Kemasan Jus Buah dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. T'aom Fungsi Utamo: Kemasan Jus Buah mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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