Heti Branding jo Packaging by Cansu Dagbagli Ferreira

Heti Branding jo Packaging by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

Heti Branding jo Packaging

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #158924

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heti Branding jo Packaging

Heti, dinamo dari kato Dakota untuak Rumah, manyajikan minuman nan manghadikan esensi rumah jo raso alami nan dicampua, mamperingati tanaman asli North America. Brand dampak sosial ko managiahkan bagian dari pandapatan untuak mandukungan komunitas suku. Effortless Wisdom, konsep branding nyo, manampilkan ilustrasi jo raso gayo asli, jo packaging nan tainspirasi dek simetri geometrik seni Dakota, manyampaikan kasaimbangan jo kaharmonisan. Desain ko mangintegrasikan palet monokrom jo aksen warna, manakankan kadalaman seni pribumi dalam konteks modern.

The Recognition

About the A' Design Award Gangsa

Heti Branding jo Packaging adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Heti Branding jo Packaging dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Heti Branding jo Packaging mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery