B For Good Leaders Identitas Visual dek Misteli Creative Agency adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2024
B For Good Leaders Identitas Visual
Klien: Misteli Creative Agency
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #159250Desain
Tantang B For Good Leaders Identitas Visual
B For Good Leaders adolah identitas visual untuak sabuah jaringan global pamimpin bisnis. Oranye, warna nan manggambarkan kahangatan sarato kabahagiaan, manjadi warna utamo. Warna oranye tu dipadukan jo babagai warna hangek lainnyo sarato pola-pola nan mancerminkan karagaman urang-urang jo aktivitas di dalam jaringan tu. Sabuah mato di tangah malambangkan visi jaringan tu sarato caronyo mamandang dunia. Identitas ko diaplikasikan pado website, buletin, sarato media sosial, sarato pado aulo-aulo summit nan dibangun jo kain nan bisa didaua ulang, karton nan bisa taurai sacaro alami, jo kertas daua ulang.
Pangakuan
Tantang A' Design Award Gangsa
B For Good Leaders Identitas Visual adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. B For Good Leaders Identitas Visual dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. B For Good Leaders Identitas Visual mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
- Dimensi & Kemasan
- The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Tag
- Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
- Teknologi Produksi
- The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Tantangan Desain
- This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
- Penelitian
- Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
- Inspirasi
- The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
- Durasi Proyek
- The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
- Alua Operasi
- Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.
Disponsori
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