7Up Destinations Venezuela Fungsi Utamo: Kamasan Minuman by PepsiCo Design and Innovation

7Up Destinations Venezuela Fungsi Utamo: Kamasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

7Up Destinations Venezuela Fungsi Utamo: Kamasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Gangsa Winner in Kamasan Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Fungsi Utamo: Kamasan Minuman

Teks Buku: 7Up Destinations Venezuela adalah sarangkaian kaleng minuman edisi tabateh nan dicipताkan untuak pasa Amerika Latin sarato dijua di Venezuela. Ampek kaleng tu mawakili ampek destinasi nan elok sarato tanamo di nagara tu: Adicora, Los Roques, El Yaque, jo Canaima. Satiok desain manampilkan flora jo fauna lokal Venezuela. Bagian dapan satiok kaleng tatap mampatahankan warna hijau klasik 7Up supayo mudah dikenali sabagai mereknyo. Bagian balakang satiok kaleng manggunoan warna biru aqua tropis sabagai latar balakang untuak grafis nan tainspirasi dari suasana bapaliburan. Tujuannyo adolah untuak mambangun hubuangan emosional jo konsumen.

The Recognition

About the A' Design Award Gangsa

7Up Destinations Venezuela Fungsi Utamo: Kamasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. 7Up Destinations Venezuela Fungsi Utamo: Kamasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. 7Up Destinations Venezuela Fungsi Utamo: Kamasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release