Doritos Solid Black 2023 Fungsi Utamo: Kemasan Makanan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2024
Doritos Solid Black 2023 Fungsi Utamo: Kemasan Makanan
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 Fungsi Utamo: Kemasan Makanan
Teks Buku: Doritos Solid Black 2023 marupokan desain kemasan makanan edisi tabatas nan dibuek untuak inisiatif merek camilan nan mandukuang inovator jo penggerak perubahan kulik Hitam. Sri tahunan iko dikambangkan manjadi platform kolaborasi nan manonjolkan seniman kulik Hitam. Karya seni ko dibuek dek Mz. Icar, sabuah kolektif seni interdisiplin anonim nan sabagian gadang anggotanyo adolah perempuan kulik Hitam. Karya seni tu kemudian dikambangkan manjadi sistem identitas visual nan lengkap, mangaplikasikan palet warna jo grafisnyo ka kemasan, kit influencer, sarato merchandise. Kit iko babantuak piramida nan diilhami dek segitigo merek.
The Recognition
About the A' Design Award Basi
Doritos Solid Black 2023 Fungsi Utamo: Kemasan Makanan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Doritos Solid Black 2023 Fungsi Utamo: Kemasan Makanan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Doritos Solid Black 2023 Fungsi Utamo: Kemasan Makanan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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