Perak Kamasan · 2024
Lays Dungeons And Dragons Kemasan Makanan
by PepsiCo Design and Innovation
- A' Design Award Perak 2024 in Kamasan
- CLIENT: PepsiCo
- Estimated Number of Design Views: 34,173
- Verification code 96CE549C28 · Verify this award
Colors
About Lays Dungeons And Dragons Kemasan Makanan
Lays Dungeons and Dragons adolah desain kemasan makanan nan dibuek untuak sarangkaian karipiak kantang. Kemasan ko dirilis sabagai kolaborasi jo film taun 2023 Dungeons and Dragons, Honor Among Thieves, sarato dilangkapi jo paket khusus untuak influencer. Desain ko maambiak inspirasi dari dunia fantasi film tasabuik. Tokoh utamo dari kampanye ko adolah The Potato, karakter nan muncul dalam film jo sakaligus marupokan kantang nan sabananyo. Tema ko manghubuangkan carito jo kantang nan ditanam di labiah dari 100 ladang di Amerika Sarikat jo Kanada nan mamasok bahan untuak karipiak tasabuik.
About the A' Design Award Perak
Lays Dungeons And Dragons Kemasan Makanan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Lays Dungeons And Dragons Kemasan Makanan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Lays Dungeons And Dragons Kemasan Makanan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
