Mirinda Plus Restage Fungsi Utamo: Kamasan Minuman by PepsiCo Design and Innovation

Mirinda Plus Restage Fungsi Utamo: Kamasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

Mirinda Plus Restage Fungsi Utamo: Kamasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Gangsa Winner in Kamasan Category

25,709

Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Fungsi Utamo: Kamasan Minuman

Teks Buku: Mirinda Plus Restage marupokan desain kamasan untuak minuman soda raso buah nan dijua di Mesir. Soda marupokan minuman nan paliang populer dalam acara-acara istimewa jo pakumpulan sosial di Mesir, dimano kabanyakan urang indak minum alkohol. Mirinda Plus mangandduang soda jo sentuhan jus, nan cocok untuak acara-acara sarupo itu. Kamasan iko manarapkan sistem identitas visual nan cemerlang, dirancang untuak mambuek impak baiak di siang mauapun malam hari. Desain ko mamposisikan Mirinda Plus sabagai versi nan labiah dewasa dari Mirinda, soda raso buah nan tanamo di sacaro dunia.

The Recognition

About the A' Design Award Gangsa

Mirinda Plus Restage Fungsi Utamo: Kamasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Mirinda Plus Restage Fungsi Utamo: Kamasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Mirinda Plus Restage Fungsi Utamo: Kamasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release