Gangsa Kamasan · 2024
Pepsi X Spotify Fungsi Utama: Kemasan Minuman
by PepsiCo Design and Innovation
- A' Design Award Gangsa 2024 in Kamasan
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Fungsi Utama: Kemasan Minuman
Teks Buku: Pepsi x Spotify adolah rancangan kalengan minuman edisi tabatas nan dibuek untuak masyarakaik Mesir. Karya seni ko manggabungkan identitas visual Pepsi jo Spotify sacaro imbang. Wareno biru Pepsi nan tagas dicampuratan jo wareno hijau caadang nan dipakai basamo dek Spotify jo dunia rap di Mesir. Latar balakang manggunoan corak glitch jo lapisan kertas nan dipotong sarato lirik lagu nan ditulih tanganan. Kode QR nan dicetak di kalengan mamungkinkan urang untuak mandanga lagu Pepsi nan dibuek khusus untuak kampanye cashback. Sabuah kit influencer pun dihasiakan barsamoan jo kalengan iko.
About the A' Design Award Gangsa
Pepsi X Spotify Fungsi Utama: Kemasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pepsi X Spotify Fungsi Utama: Kemasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pepsi X Spotify Fungsi Utama: Kemasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
