Perak Kamasan · 2024
Pepsi Big Football Event LTO Kamasan Minuman
by PepsiCo Design and Innovation
- A' Design Award Perak 2024 in Kamasan
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Kamasan Minuman
Pepsi Big Football Event LTO adolah rancangan kamasan minuman panawaran wakatu tabateh nan dibuek untuak turnamen bola kaki gadang nan diadokan di Qatar pado taun 2022. Kamasan ko manampilkan foto-foto panggemar bola kaki asli dari babagai kabangsaan, nan manangkok kagumbiraan nan sangaik taraso salamo patandingan. Filter cat ditarapkan ka gambar-gambar tu untuak maingekkan kabiasoan malukih muko di kalangan pandukuang sarato mambarikan panampilan nan artistik. Visual utamo jo animasi nan sasuai malanjuikkan bahaso grafis nan samo. Tujuannyo adolah untuak mahubuangkan merek jo panggemar bola kaki lokal salamo acara tu balansuang.
About the A' Design Award Perak
Pepsi Big Football Event LTO Kamasan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Pepsi Big Football Event LTO Kamasan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi Big Football Event LTO Kamasan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
