Gangsa Grafik · 2024
Atb Identitas Merek
- A' Design Award Gangsa 2024 in Grafik
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 15,802
- Verification code 71DBFDCFCF · Verify this award
Colors
About Atb Identitas Merek
Atb adolah identitas merek nan dirancang untuak sabuah pabrik pelindung layar, kaco tempered, sarato casing pelindung. Simbol utamonyo adolah figur gorila nan minimalis, di mano kontur wajahnyo sakaligus mambantuak huruf T, sabagai rujuakan ka teknologi. Bantuak gorila ko mancaritokan kakuatan jo kaamanan, samantaro elemen ruang angkasa jo futuristik mangungkapkan karakter teknis dari merek ko. Logo ko dibangun dari bantuak geometris nan sederhana. Duo figur gorila dapek digabuangkan, jo ekspresinyo bisa divariasikan, sahinggo identitas ko bisa disesuaikan jo bapadeh media sarato ukuran.
About the A' Design Award Gangsa
Atb Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Atb Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Atb Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand design, logo design, brand identity, fashion brand, geometric art, IP
- Production Technology
- Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. - Research
- ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
- Inspiration
- Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
- Project Duration
- The project commenced in June 2023 in Shenzhen and was successfully completed in December
- Operation Flow
- By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
- Image Credits
- Chushan Design
