Auramithra Fungsi Utamo: Kemasan Minuman Batanago by Arvin Maleki

Auramithra Fungsi Utamo: Kemasan Minuman Batanago by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2024

Auramithra Fungsi Utamo: Kemasan Minuman Batanago

by Arvin Maleki

Client: Futuredge Design Studio

A' Design Award Basi Winner in Kamasan Category

15,082

Verified Award Winner

Verify Award Status for #160173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auramithra Fungsi Utamo: Kemasan Minuman Batanago

Teks Buku: Auramithra malambangkan minimalisme sakaligus intensitas. Inyo mampunyoi kanvas kalabu gala nan barisik, dihiasi jo pusaran warno nan bak pito, malambangkan tanago nan tasimpan di dalam. Botol tu ditambah pulo jo simbol-simbol tanago nan ketek jo tarinci warno itam, nan ma ajak untuak maliek labiah dakek. Warno-warno nan tarang untuak namo merek sangaik kontras jo latar nan gala, mampakuek daya tarik visual sarato mancapai kasaimbangan nan harmonis jo tampilan nan misterius. Pandekatan disain ko sacaro cakok manyampaikan inti dari Auramithra, mangabungan kasadarhanoan jo carito tanago nan mandalam.

The Recognition

About the A' Design Award Basi

Auramithra Fungsi Utamo: Kemasan Minuman Batanago adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Auramithra Fungsi Utamo: Kemasan Minuman Batanago dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Auramithra Fungsi Utamo: Kemasan Minuman Batanago dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimensions & Packaging: Can 500 ml, Height: 168 mm
Tags: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Production Technology: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Design Challenge: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Research: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiration: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Project Duration: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Operation Flow: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Image Credits: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024