The National Gallery Fungsi Utama: Identitas Visual by Meng Chu Huang

The National Gallery Fungsi Utama: Identitas Visual by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2024

The National Gallery Fungsi Utama: Identitas Visual

by Meng Chu Huang

A' Design Award Basi Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About The National Gallery Fungsi Utama: Identitas Visual

Teks Buku: The National Gallery adolah identitas visual nan dirancang untuak galeri seni nasional di London. Identitas ko manggantikan logo nan hanyo babantuak tipografi jo tando grafis nan khas. Logo baru ko marupokan bingkai dobel L nan dibantuak dari tujuah garih. Tujuah garih tu mangacu ka koleksi lukisan nan mancakuik abad ka-13 hinggo abad ka-19. Logo ko tatap dapek dibaco jo lebar minimal 0.75 inci. Wordmark manakankan kato London untuak mampatinggi visibilitas dalam pancarian online. Tujuannyo adolah supayo galeri ko labiah mudah dikenali di sadonyo dunia.

The Recognition

About the A' Design Award Basi

The National Gallery Fungsi Utama: Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. The National Gallery Fungsi Utama: Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. The National Gallery Fungsi Utama: Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimensions & Packaging: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tags: Identity Design, Meng Chu Huang, The National Gallery
Production Technology: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Design Challenge: Transform a typography-based logo into an iconic logo.
Research: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiration: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Project Duration: This project started in Feburary 2023 and finished in May 2023.
Operation Flow: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Team Members: Meng Chu Huang
Image Credits: Meng Chu Huang, 2023