Kweichow Moutai Sanhua Flying Apsaras Kemasan Baijiu dek Ying Song Brand Design Shenzhen Co., Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2024

Kweichow Moutai Sanhua Flying Apsaras Kemasan Baijiu

dek Ying Song Brand Design Shenzhen Co., Ltd

Klien: Kweichow Moutai Co.,Ltd.

Pamenang A' Design Award Perak dalam Kategori Kamasan

34,951

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #160697

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

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Tantang Kweichow Moutai Sanhua Flying Apsaras Kemasan Baijiu

Kweichow Moutai Sanhua Flying Apsaras adolah rancangan kemasan untuak minuman baijiu dari Cino. Rancangan ko manggunoan motif Flying Apsaras dari lukisan dindiang Dunhuang, sabuah elemen nan ado pulo di merek dagang jenama tu. Gambaran tu dilukih jo tangan dalam gaya seni lukisan dindiang Cino kuno dan dilatakan di ateh latar balakang kuniang tarang, warna nan khas dari lukisan dindiang Dunhuang. Kotak tu dibukak dari sisi suok, dan hiasan babantuak awan balapih duo mangaliliangi botol di dalamnyo. Botol tu dibukak dari tutuik logam di bagian ateh. Kotak tu dibuek dari karateh, dan botolnyo dari keramik jo logam.

Pangakuan

Tantang A' Design Award Perak

Kweichow Moutai Sanhua Flying Apsaras Kemasan Baijiu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Kweichow Moutai Sanhua Flying Apsaras Kemasan Baijiu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Kweichow Moutai Sanhua Flying Apsaras Kemasan Baijiu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimensi & Kemasan: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tag: Chinese Baijiu packaging, packaging design
Teknologi Produksi: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Tantangan Desain: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Penelitian: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspirasi: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Durasi Proyek: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Alua Operasi: The box is opened from the right side, and the bottle is opened from the top metal cap
Anggota Tim: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Kredit Gambar: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen