Gangsa Kamasan · 2024
Extra Melty Upgrade Pakek Mint
- A' Design Award Gangsa 2024 in Kamasan
- Estimated Number of Design Views: 14,104
- Verification code 469AD7882E · Verify this award
Colors
About Extra Melty Upgrade Pakek Mint
Tim desain baputar pado konsep salaju nan mancaie, malambangi sifat produk dalam malapeh stress. Diminto untuak mampatahanan elemen marek nan dikenal kayak logo EXTRA jo swoosh, jadi tim desain sacaro visual mambangunkan swoosh manjadi lintasan ski untuak mambangkik suasano di mano karakter kartun dapek bagembira, mangikuik tema tu. Nampak jelas bah buah-buahan tu bukanyo hanyo sabagai tando raso, tapi manjadi papan salaju nan hiduik, nan malengkapi carito. Ditujuan bana bah momen marasoan mint tu mambaoan pangalaman ibarat baski di mulut sarto di pikiran konsumen.
About the A' Design Award Gangsa
Extra Melty Upgrade Pakek Mint adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Extra Melty Upgrade Pakek Mint dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Extra Melty Upgrade Pakek Mint mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
