Borna Sazegan Identitas Merek by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Grafik Competition Category.
GangsaGrafik· 2025
Borna Sazegan Identitas Merek
Client: Doraj Design House
A' Design Award Gangsa Winner in Grafik Category
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- Verified Award Winner
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The Design
About Borna Sazegan Identitas Merek
Borna Sazegan adolah identitas merek nan dibuek untuak sabuah pausahaan nan mambangun struktur-struktur gadang. Identitas ko babasih ka garih-garih, nan diinspirasi dek garih basilangan dari struktur logam nan dipakai dalam konstruksi. Garih-garih ko mambantuak figur-figur binatang, di mano detail struktur bangunan dapek diliek. Satiok binatang mambaok makna: badak malambangkan kakuatan jo kataguhan, kudo malambangkan kacapatan, rusa malambangkan kaindahan, sarato singo mamimpin kalompok tu. Warna hangek jo dingin dalam palet manyampaikan kakuatan basamo jo katanangan. Ilustrasi-ilustrasi iko bisa dipakai sabagai detail atau dalam bantuak lengkok.
The Recognition
About the A' Design Award Gangsa
Borna Sazegan Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Borna Sazegan Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Borna Sazegan Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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