Jian Shan Jian Shui Pakaging Minuman Alkohol dek Jing Chen

Jian Shan Jian Shui Pakaging Minuman Alkohol dek Jing Chen adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2024

Jian Shan Jian Shui Pakaging Minuman Alkohol

dek Jing Chen

Klien: Jing Chen

Pamenang A' Design Award Ameh dalam Kategori Kamasan

153,304

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #160933

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Jian Shan Jian Shui Pakaging Minuman Alkohol

Rancangan pakaging kontemporer kini indak hanyo sekedar funsi malindungi barang, tapi labiah penting dalam manyampaikan konsep palindungan lingkungan, maningkakan nilai produk. Forum desain baru-baru ko manuniakkan bahaso dalam mangadok tantangan ekologi, pakaging hijaau alah manjadi tren baru, bahan nan bisa taurai sacaro alami, rancangan daur ulang kian disukai. Salain tu, kebaruan juo marupoan tren industri, jo konsep sarupo panyasuaian pribadi sacaro baransua-ansua mangaruahi bateh-bateh pakaging.

Pangakuan

Tantang A' Design Award Ameh

Jian Shan Jian Shui Pakaging Minuman Alkohol adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Jian Shan Jian Shui Pakaging Minuman Alkohol dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Jian Shan Jian Shui Pakaging Minuman Alkohol malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensi & Kemasan: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tag: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Teknologi Produksi: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Tantangan Desain: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Penelitian: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspirasi: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Durasi Proyek: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Alua Operasi: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.