Judinstrom Beer Fungsi Utamo: Kamasan Bir by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2024
Judinstrom Beer Fungsi Utamo: Kamasan Bir
Client: SOTB and D
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #160960The Design
About Judinstrom Beer Fungsi Utamo: Kamasan Bir
Teks Buku: Judinstrom Beer marupokan rancangan kamasan nan dibuek untuak sabuah brewery kerajinan di Montreal, Kanada. Kamasan iko manggunokan kaleng aluminium standar 473 ml, jo label baukuran 5 kali 8 inci nan dicetak jo teknik fleksografi. Motif Skandinavia ditampilkan dalam interpretasi modern malalui ilustrasi grafis rato sarato jinih huruf jo garih luruih dan sudut. Palet warna manggabuangkan biru pakek, babagai corak abu-abu, jo putiah. Tata latak minimalis manjago namo merek, jinih bir, jo kadar alkohol tatap dapek dibaco, samantaro inti visual nan sarupo mamungkinkan tambahan jinih bir lain ka dalam rangkaian iko.
The Recognition
About the A' Design Award Basi
Judinstrom Beer Fungsi Utamo: Kamasan Bir adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Judinstrom Beer Fungsi Utamo: Kamasan Bir dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Judinstrom Beer Fungsi Utamo: Kamasan Bir dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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