Hwg Campus Lu Sistem Panunjuak Jalan by Thomas Geissert

Hwg Campus Lu Sistem Panunjuak Jalan by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2025

Hwg Campus Lu Sistem Panunjuak Jalan

by Thomas Geissert

Client: Teamgeissert

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #162366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hwg Campus Lu Sistem Panunjuak Jalan

Tujuannyo adolah untuak manciptoan sistem jo identitas dan orisinalitas surang. Sistem tando dan informasi ko punyo bahaso rancangan nan janih dan mangambia unsua arsitektua dari bangunan baru. Konsep warna mamudahkan orientasi. Sistem ko manyambuik dan mangasiah informasi ka mahasiswa di lua (tampek pakir, kampus), mangarahkan mareka ka pintu masuk dan di dalam bangunan ka jurusan dan fasilitas nan dituju. Fokus utamonyo pado kabacoan, aksesibilitas dan panganaian. Solusi nan dikambangkan indak mangikuik tren samentaro, tapi tahan lamo dalam bantuak dan materialitasnyo.

The Recognition

About the A' Design Award Gangsa

Hwg Campus Lu Sistem Panunjuak Jalan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Hwg Campus Lu Sistem Panunjuak Jalan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Hwg Campus Lu Sistem Panunjuak Jalan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT